Carbon credits to monetize the LifeStraw? Really?

FastCompany just posted some news that LifeStraw is massively distributing (aka dumping) LifeStraws to people in Kenya for free. Why are they doing this? Apparently because they made a deal with a carbon credit company. Without mentioning any empirical proof that this actually occurs in real life, the arrangement was made based on the premise that LifeStraws will prevent 20 million tons of carbon emissions from burning fuels to boil water.

Will these LifeStraws actually be used?

They shouldn’t get the carbon credits unless they demonstrate widespread use. And if they do demonstrate widespread adoption by end users, I will stop bad mouthing them in the blogosphere.

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