Carbon credits to monetize the LifeStraw? Really?

FastCompany just posted some news that LifeStraw is massively distributing (aka dumping) LifeStraws to people in Kenya for free. Why are they doing this? Apparently because they made a deal with a carbon credit company. Without mentioning any empirical proof that this actually occurs in real life, the arrangement was made based on the premise that LifeStraws will prevent 20 million tons of carbon emissions from burning fuels to boil water.

Will these LifeStraws actually be used?

They shouldn’t get the carbon credits unless they demonstrate widespread use. And if they do demonstrate widespread adoption by end users, I will stop bad mouthing them in the blogosphere.

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s