ARV Treatment Marketing at Its Best

This award-winning Topsy Foundation advertisement features Selinah, an HIV/AIDS sufferer who was filmed over a period of 90 days. Directed by Kim Geldenhuys and produced by Egg Films, it illustrates  the ravaging effects of her disease being reversed through the administration of anti-retrovirals (ARVs). Each day of her recovery was documented by the team, who witnessed Selinah’s incredible metamorphosis first-hand:

Ogilvy Johannesburg  was awarded the coveted Cannes Gold Lion award in the Film category for its highly emotive campaign for the Topsy Foundation at the 57th Cannes Lions International Advertising Festival. It was the first time in 11 years that a South African agency won a Gold Cannes Film Lion.


About Pamela Sud

Pamela Sud is currently a joint MPP/MBA degree candidate at Harvard Business School/Harvard Kennedy School.
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